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Building Merchants Marketing Agency

Building a solid footing for success

We are a building merchants marketing agency that works with both merchants and material manufacturers across the UK. Our team specialise in crafting tailored marketing strategies to build brand awareness, boost online visibility and drive sales.

The internet has been a huge contributing factor to the increase in competitiveness of the industry. Building contractors and tradesmen rely on their phones and laptops to discover new products, compare prices and place orders. So much so that lighter materials are often now purchased from e-commerce juggernauts like Amazon.

So, how can a building merchants marketing agency help merchants and manufacturers thrive in this rapidly changing landscape? With your own digital marketing campaign.

What can a building merchants marketing agency do for my business?

As a leading building merchants marketing agency we understand the industry and the challenges and opportunities it presents. In fact, Panoptic’s MD is a former building contractor himself with several family members still in the trade. This puts us in the perfect position to comprehend your pain points and create a digital solution to help.

We offer full-service marketing or support with individual services. Our in-house team has a wealth of experience spread over content creation, web design, marketing strategy, social media marketing, search engine optimisation (SEO) and pay-per-click (PPC) advertising.

Building materials stacked on shelves at a building merchants

How does your marketing process work?

When we collaborate with a new client, we truly take the time to get to know your business. We want to know your business goals and target audience to give you the best returns on your investment.

We begin by delving into your brand identity and unique offerings. Our team crafts a content strategy that aligns with your business goals. This ensures that every piece of content serves a purpose in engaging and converting your audience.

In the digital age, visuals are paramount. Panoptic has a team of photographers and video experts who create compelling content to engage your audience. You can use this content on both your digital and more traditional marketing materials.

We showcase your products and tell a visually compelling story that lingers in the minds of potential customers. Our seasoned copywriters produce persuasive SEO-optimised content to go alongside the visuals.

A man holds a wheelbarrow under the funnel of a concrete lorry

Web design for building merchants

Whether you are a small business or a large corporation, having a well-designed website is crucial in today’s digital age. Our web design team understands the importance of creating a website that not only looks visually appealing but also functions seamlessly.

One of the key features we offer is the integration of bespoke product ordering systems linked to your stock management system. This means that your customers can easily browse through your products and place orders directly from your website, saving both time and effort. Our team will work closely with you to understand your specific requirements and tailor the ordering system to meet your business needs.

In addition to the functionality of your website, we also prioritise its accessibility on mobile devices. With the majority of internet users now accessing websites through their smartphones or tablets, your website must be optimised for mobile use. Our responsive design ensures that your website adapts to different screen sizes, providing a seamless browsing experience for your customers.

A warehouse stacked to the ceiling with building materials

Optimise for success

If you already have a website that you are satisfied with, we can still help you improve its visibility and attract more visitors. By targeting specific keywords related to your business, we can optimize your website for search engines. This means that when potential customers search for products or services that you offer, your website will appear higher in the search results, increasing the chances of them visiting your site.

Search engine optimization (SEO) is an essential part of any successful marketing strategy. It ensures that your website remains visible and accessible to potential customers throughout the year. Our team of experts will analyse your website. They will identify areas for improvement, and implement effective SEO techniques to boost your online presence.

To get a better idea of what we can do for your business, we encourage you to take a look at some of our previous projects. Our portfolio showcases the diverse range of websites we have created for various industries. From e-commerce platforms to informational websites, we have the expertise to deliver exceptional results.

If you are interested in our web design and marketing services, we would love to discuss how we can help your business thrive. Get in touch with us today to schedule a consultation.

Our team is ready to answer any questions you may have and provide you with a tailored solution that meets your unique business needs. Don’t miss out on the opportunity to make your website your best salesman all year round.

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