BMW Motorrad faced a critical challenge in effectively communicating the comprehensive nature of their motorcycle services, which set them apart from both competitors and cheaper alternative garages.
To address these challenges, Panoptic work with BMW’s Retail Experience Manager to devised a creative and engaging solution that would leave no doubt about the quality and comprehensiveness of BMW Motorrad’s offerings:
– Stunning Video Content: We created a visually captivating and informative video that showcased every aspect of BMW Motorrad’s service offerings, from the meticulous attention to detail to the use of genuine parts.
– Virtual Tour: Alongside the video, we developed an immersive virtual tour that allowed viewers to explore the BMW Motorrad service facility. This virtual experience put the viewer in the centre of the action, highlighting the advanced equipment and technology used in servicing BMW motorcycles.
– Detail-Oriented Approach: Our video content and virtual tour zoomed in on the intricate processes and steps involved in servicing a BMW motorcycle, leaving no doubt about the level of care and precision that goes into every service.
– Genuine Parts and Digital Solutions: We emphasized the use of genuine BMW parts and innovative digital solutions in the service process, underscoring the brand’s commitment to quality and cutting-edge technology.
This comprehensive multimedia approach, created by Panoptic, effectively showcased BMW Motorrad’s service excellence, leaving potential customers with a clear understanding of the value they would receive. It not only set BMW Motorrad apart from the competition but also redefined how their motorcycle services were perceived in the market, ultimately driving more business and brand loyalty.
Welcome to the South West’s leading digital marketing agency with a difference.
Panoptic Group’s foundations are built upon years of content creation for brands such as BMW, Barratt Homes, Greene King, Hilton and many more. Over the years we’ve developed into a full-service marketing agency. Our USP & core still remains however, leading the way with stunning content.
To reference Daniel Pink’s “To Sell Is Human”; All marketing is looking to “move” others to do something, think something, or purchase something.
Panoptic not only creates the content that moves people, we also create, deliver and analyse the encompassing campaign to ensure maximum “moves” / return on investment.
We live and breathe by one core business principle:
We work on individual content creation projects right through to delivering complete annual marketing strategies. We work to your requirements, then aim to exceed them.
We’d love to discuss your requirements…