As the UK’s fastest-growing family festival, Gone Wild Festival held immense potential. However, the post-COVID shows and events sector became a fiercely competitive arena, teeming with startups as people eagerly sought outdoor entertainment once again. It became imperative for Gone Wild Festival to have an outstanding website to maximise ticket sales and offer attendees comprehensive event information.
In January 2022, Panoptic assumed the responsibility of overseeing the entire marketing campaign and website design for Gone Wild Festival. Our mission: transform the festival into an irresistible magnet for ticket sales and create an awe-inspiring experience for all attendees. We began with a vision anchored in:
In essence, we’ve crafted the ultimate fusion of captivating content and seamless conversion for Gone Wild Festival. This website remains the linchpin of an exceptionally successful marketing campaign.
In summer 23′, Gone Wild announced that they would be hosting another ‘ultimate, family adventure’ elsewhere in the UK. The festival is due to take place on the east coast at Holkham Hall, Norfolk next year, as well as maintaining their original festival site at Powderham Castle, Exeter. We were delighted that our ticketing, marketing & creative successes had led the festival to be in this healthy situation. However, due to now having two events to manage, we had to reinvent the festival website so that it would best funnel waves of customer traffic through to their correct event location. We introduced a multi-site system that alleviates purchasing confusion by developing a user-friendly interface and an industry leading ticketing solution. This innovation in ticketing has simplified the purchasing experience, and we continue to analyse, test, and enhance the site’s conversion points, allowing the event to reach it’s full potential.
Discover how we can assist your festival or event by visiting our dedicated marketing page.
Welcome to the South West’s leading digital marketing agency with a difference.
Panoptic Group’s foundations are built upon years of content creation for brands such as BMW, Barratt Homes, Greene King, Hilton and many more. Over the years we’ve developed into a full-service marketing agency. Our USP & core still remains however, leading the way with stunning content.
To reference Daniel Pink’s “To Sell Is Human”; All marketing is looking to “move” others to do something, think something, or purchase something.
Panoptic not only creates the content that moves people, we also create, deliver and analyse the encompassing campaign to ensure maximum “moves” / return on investment.
We live and breathe by one core business principle:
We work on individual content creation projects right through to delivering complete annual marketing strategies. We work to your requirements, then aim to exceed them.
We’d love to discuss your requirements…