After the negative impacts of COVID-19 on the event sector, Gone Wild Festival with Bear Grylls faced a daunting task. While their 2021 event managed to successfully navigate the challenges posed by the pandemic, it left behind a lingering sense of scepticism and hesitancy among potential attendees. Rekindling the enthusiasm and creating an appetite for 2022 event tickets became an uphill battle. The festival’s founder / director recognised that a significant transformation was needed to ensure the growth of his vision and festival’s future. He turned to us to take charge of the event strategy.
To address these challenges head-on, our team at Panoptic devised a comprehensive event strategy that would not only revitalise the festival’s image but also pave the way for long-term success:
The results were remarkable: Gone Wild Festival with Bear Grylls not only sold out its 2023 event but also received overwhelmingly positive feedback from attendees, which we continue to gather & analyse. The festival’s reputation was not only restored but elevated to new heights. With a strong foundation in place, the client is now well-positioned for continued growth and success in the years to come.
Welcome to the South West’s leading digital marketing agency with a difference.
Panoptic Group’s foundations are built upon years of content creation for brands such as BMW, Barratt Homes, Greene King, Hilton and many more. Over the years we’ve developed into a full-service marketing agency. Our USP & core still remains however, leading the way with stunning content.
To reference Daniel Pink’s “To Sell Is Human”; All marketing is looking to “move” others to do something, think something, or purchase something.
Panoptic not only creates the content that moves people, we also create, deliver and analyse the encompassing campaign to ensure maximum “moves” / return on investment.
We live and breathe by one core business principle:
We work on individual content creation projects right through to delivering complete annual marketing strategies. We work to your requirements, then aim to exceed them.
We’d love to discuss your requirements…