Solution:
Having already built a foundation of trust through a prior website and booking system project, Panoptic was entrusted with a pivotal task: developing and implementing a paid social media strategy across Facebook and Instagram. With limited historical customer data at our disposal, we set out to reach new prospects, drive web traffic, and construct retargeting audiences.
The unique seasonality of this Devon-based tourist attraction posed an intriguing challenge. Potential customers often spend just a week in the area before heading home. In winter, the target audience shifts to a local demographic, including events, birthday parties, and hen and stag dos. To navigate these shifting dynamics, we devised targeted campaigns throughout each season, constantly optimising and testing to ensure maximum return on investment (ROI). Remarkably, our efforts have consistently delivered a remarkable 10:1 return on ad spend (ROAS) for Keypitts.At the core of our strategy is the 80/20 rule of content versus marketing medium. This impressive 10:1 ROAS is underpinned by a robust reservoir of content. We pride ourselves on continuously creating new video edits, reels, and captivating graphics. This content serves as the bedrock for every paid advertising campaign, ensuring that Keypitts captures the attention of its audience effectively.
In essence, our partnership with Keypitts has not only amplified their online presence but also generated a remarkable return on investment, all driven by a potent combination of strategic advertising and compelling content creation.
