MiTek required a complete overhaul of their European websites. Their 13 existing sites were difficult to manage and the design had become dated.
We met with MiTek and agreed that a WordPress multisite network would fit their needs. It would allow MiTek to easily update all 13 websites while sharing a consistent design and set of features across the network. Our team of web developers created a bespoke website design and successfully implemented it.
With MiTek Europe’s business spanning 13 different countries and regions, there was a requirement to keep admin and maintenance of the sites as efficient as possible. We quickly established that WordPress multisite would be the perfect fit, as it enables a centralised admin of all sites. It also allows MiTek to ensure branding consistency across the whole network, with each site using the same bespoke WordPress theme. Key features include centralised admin, with regional admins for specific sites, user accounts shared across the network and updates to the theme and security applied to all sites in a few clicks
One of the most used features on the new website is a calculator to identify the correct posi-joist for a given span distance. MiTek previously had a basic version of this calculator, but it relied on a third-party developer to make updates to the data. Panoptic rebuilt the calculator and added several new features, including the ability for MiTek to update the calculations themselves.
As part of the bespoke website, we built a custom integration for MiTek’s existing ordering system. This allows users with a customer account to easily add a range of MiTek products for delivery. We built this on top of WordPress’ widely used e-commerce platform, WooCommerce, allowing for additional features to be easily added in future.
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Welcome to the South West’s leading digital marketing agency with a difference.
Panoptic Group’s foundations are built upon years of content creation for brands such as BMW, Barratt Homes, Greene King, Hilton and many more. Over the years we’ve developed into a full-service marketing agency. Our USP & core still remains however, leading the way with stunning content.
To reference Daniel Pink’s “To Sell Is Human”; All marketing is looking to “move” others to do something, think something, or purchase something.
Panoptic not only creates the content that moves people, we also create, deliver and analyse the encompassing campaign to ensure maximum “moves” / return on investment.
We live and breathe by one core business principle:
We work on individual content creation projects right through to delivering complete annual marketing strategies. We work to your requirements, then aim to exceed them.
We’d love to discuss your requirements…