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Surfing England

Challenge:

 

Surfing England, the national governing body for the sport, champions a niche yet rapidly expanding activity in the UK. With a staggering 250,000 surfers in 2022, the challenge was to connect with this growing community and demonstrate the invaluable benefits of being part of Surfing England.

Two boys sit on the beach with their surf boards with the sea in the background

Solution:

 

Following the successful launch of Surfing England’s brand website, Panoptic was entrusted with a pivotal task: crafting an integrated membership system that seamlessly aligns with the new brand site’s backend. This comprehensive solution encompassed:

 

  • Effortless Membership Sign-Up: We introduced a user-friendly membership sign-up process, making it easy for surf enthusiasts to join the Surfing England community.
  • Training Course Hub: A dedicated area for training courses empowers members to enhance their skills and knowledge, fostering a deeper connection with the sport.
  • Hierarchy for Surfing Excellence: The system incorporates tiers for surfers, surf schools, and surf coaches, recognizing and celebrating achievement at every level of the sport.
  • Seamless Payments: Integrated payment gateways and subscription functionality simplify transactions, ensuring a frictionless experience for members.
  • Automated Communication: Members stay informed through automated email notifications, enhancing engagement and fostering a sense of community.
  • Exclusive Benefits: A dedicated member benefits area offers access to exclusive discounts and codes, further enhancing the value of Surfing England membership.

The completed membership system now serves as the backbone of Surfing England’s operations, uniting and empowering surf enthusiasts nationwide. It’s a testament to our commitment to enhancing the sport’s accessibility and fostering a strong sense of community.

A graphic showing how the Surfing England membership websites look on different devices