VESP

Challenge:

Van Ellen + Sheryn Architects (VESP) had arrived at a pivotal moment in their business journey. They were poised to elevate their brand presence and attract prestigious projects that aligned with their architectural excellence. Recognizing the need for a significant transformation, VESP embarked on a mission to rebrand their business, fine-tuning their identity and staking their claim in the competitive market.

Solution:

At the outset, VESP entrusted Panoptic with the task of curating compelling video and photography content showcasing their completed projects — a critical component of their rebranding strategy. Subsequently, Panoptic was tasked with crafting the cornerstone of this rebrand: the new website.

We meticulously select website projects, ensuring they offer tangible value to our clients. This value can manifest in various ways, whether through enhanced functionality, captivating visuals, an improved user experience (UX), heightened conversion rates, or a harmonious blend of these elements. VESP presented us with specific objectives:

• Reintroduce the Rebrand: The website needed to prominently introduce VESP’s fresh brand identity to the world.
• Showcase Depth & Breadth: It was imperative to convey the extensive range and calibre of projects in VESP’s portfolio.
• Sustain Inbound Excellence: The new website should consistently attract high-quality project inquiries.
• Enhance Visual Appeal: Both the home and projects pages required visual refinement and improved user flow.

Panoptic collaborated closely with the VESP team, ensuring that every aspect of the website met architectural standards of precision. The outcome is a testament to our shared dedication. VESP takes immense pride in the final result, and our ongoing collaboration continues to flourish across a spectrum of projects.