Take a look at our ongoing marketing campaign featuring a collection of Instagram Reels that showcase IHG Hotels in all their splendour. From bustling cityscapes to serene retreats, our reels offer a unique and immersive reel-view of IHG’s world-renowned resorts. We explore the heart of IHG’s hospitality, where luxury, comfort, and unforgettable experiences come together. On top of making these bespoke reels, we also curated a photography collection to accompany the campaign.
Initially, we filmed content at their London and Manchester locations and have since gone on to shoot two more hotels in Glasgow and have future locations lined-up further afield in Paris and Poland. At their London and Manchester hotels, we had the challenge of shooting content for another client at the same shoot! This predicament required us to frame and film all our content in landscape orientation, as it aligned with the other client’s needs. To accommodate both clients, we shot everything in landscape and cropped in when creating the reels. However, this approach also meant that framing our models and other aspects of the hotel had to be precise. This operation had to be meticulously planned to perfection, from storyboarding to the logistics of moving trolleys worth of kit around bustling cities, everything had to be on point.
Discover how we can help your hotel by visiting our dedicated hotel marketing page.
Get in touch today to re-energise your marketing & social media!
