Strategy
Panoptic offers a full in-house marketing strategy service to ensure a clear plan is created to achieve your goal(s).
A goal without a plan is just a wish. For years Panoptic helped peoples ‘wishes’ come true by creating stunning videos, photography & virtual tours. However these short lived and individual wishes often never aligned with an overall goal or plan.
“We need a beautiful video for our product”
Upon being provided with a beautiful video, this would then be buried within a website & maybe make it onto a social media page, giving little to no ROI.
In a world where every Marketing Manager is challenged on ROI, metrics ranging from views through to cost per conversion; having a clear & considered strategy is paramount to success. No longer is it acceptable to simply ‘fire’ marketing materials out into the open.
As a marketing strategy agency, we apply some core principles when developing marketing strategies:
- Define the objectives
- Define metrics for success
- Understand target audience
- Understand product / service
- Consider the complete sales funnel
- Constant analysis & optimisation
We have designed, built, implemented & evolved marketing strategies for businesses ranging from national festivals through to local activity centres & hospitality providers.
What are your business goals & objectives? We’d love to discuss how we build a strategy to achieve them.
Consultancy
Whatever the size, scale, type or sector of your business we can add value. We have a wealth of experience in:
- Content planning, creation & use
- Marketing strategy, implementation & analysis
- Web design, build & optimisation
This experience allows us to apply ourselves to consultancy work for any business. Naturally we act as consultants for any of our existing or new clients, whatever the type of project through a desire to generate the best result & maximise ROI.
We have worked with clients on a consultancy basis on projects ranging from managing ongoing multi-year website projects through to season specific footfall driving social campaigns. We are here to support your existing teams at any level, working as an extension of your business.
If you have any requirements for a consultant to come into your business, we’d love to hear from you.