Search Engine Optimisation (SEO)
Despite Panoptic being founded around content creation, we also have a team of in-house super-nerds! This combined power of content and technical experts allow us to deliver industry leading SEO results for our clients.
No matter your companies sector, product or route to market, optimising your SEO can only add value to your business by getting your digital presence in front of more potential customers.
SEO is such a powerful & effective form of marketing as it is built on giving people what they want. If you can do that, whilst simultaneously marketing or sell your offering this can be an extremely cost effective & efficient strategy.
The reality of SEO today is that it’s never truly organic in the same sense it previously was. SMEs invest tens of thousands of pounds per year into SEO, this ultra-competitive medium where to stay at the top of ‘organic rankings’, you need to invest.
Search Engine Optimisation is an ongoing evolution to ensure rankings do not drop as well as looking to improve your rankings. In simple terms, the harder your competitors compete, the more attention your SEO requires. This is particularly prevalent in the FMCG sectors.
First, we need to understand your business, service offering & keywords you would like to compete for. This will fundamentally build the core SEO strategy. We will then constantly optimise your keywords, indexing, anchor text, alt text, domain authority, Meta descriptions & more, ensuring your ranking climbs.
Generally, we work with clients on an annual basis with monthly reports shared to ensure you have clear visibility of progress & improvements.
Although we are an SEO agency based in Devon, we work with clients all over the UK.